A University Canada West senior executive recently made the shortlist for the 2024 Global Women in Marketing Awards.
Midya U, Vice President, Marketing and Communications, has been named one of the uppermost candidates for the Best Leader in Marketing award.
The award recognizes marketing and communications leaders who have demonstrated exemplary communications leadership.
Mrs. U joined UCW in May 2020. Since then, she has led the rebranding of the University and marketing of UCW both internationally and domestically through various marketing initiatives including, university rebranding, an award-winning video ad, creation of UCW’s first mascot and creating community partnerships with local sports teams.
In 2024, she spearheaded the launch of an award-winning series, “Understanding Indigenous History: Path Forward”, aimed at better understanding the history of Indigenous peoples in Canada. The series recently won two awards – a 2024 MUSE Creative Award and a 2024 Viddy Award.
Under Mrs. U’s skillful leadership, the Marketing and Communications team handles internal and external communications, public and media relations, digital and traditional marketing, social media, marketing support for domestic and international student recruitment, graphic design and UCW’s online store.
“Great marketing is about more than strategy and selling a product; it’s about creating genuine connections, inspiring trust and delivering value,” Mrs. U said. “I am honoured and humbled to be recognized among leaders who share a passion for innovation and a commitment to making a meaningful impact.”
The award winners will be announced at the 14th Annual Global WiM Awards celebration on November 20 in London.
