How to stand out in the job market with a Bachelor of Arts degree

What is a BABC degree?

University Canada West’s Bachelor of Arts in Business Communication (BABC) is a multidisciplinary program that combines knowledge of media, cultural studies and business with practical and theoretical skills. This course equips students with effective communication methods and media training that are highly relevant to careers in professional writing, journalism, public relations, communications and advertising.

Upon completion of the program, graduates will have developed the following abilities:

• Utilize communication theories to assess fundamental issues in cultural contexts.
• Critically assess the influence of communication media on audience perceptions of various subjects, events, products and services.
• Evaluate the effectiveness and integration of different media and communication channels.
• Demonstrate research and information-seeking strategies that are oriented towards effective communication.
• Produce ethically and legally sound content for diverse media formats and markets.
• Integrate media and content to create persuasive communication tailored to specific audiences.
• Apply communication methods to solve business problems and adapt to various business contexts.
• Exhibit critical thinking and reflective skills in the completion of course assignments and projects.
• Collaborate effectively within a team-oriented work environment.

The BABC degree program provides a comprehensive education that enables students to navigate the dynamic landscape of contemporary communication and media. By developing a strong theoretical foundation and honing practical skills, graduates of the program are well-prepared to succeed in various industries where effective communication is crucial.

Additionally, the program emphasizes research, problem-solving, critical thinking and collaborative skills, ensuring that graduates can excel in today’s fast-paced and interconnected professional environments.

Whether you aspire to be a strategic communicator, a content creator, a public relations specialist or a media professional, the BABC program equips you with the necessary knowledge and skills to succeed.

What jobs can a BABC grad get?

A Bachelor of Arts in Business Communication opens up a wide range of career opportunities across various industries. The degree equips graduates with a combination of business knowledge and strong communication skills, making them valuable assets to organizations in both the public and private sectors.

Here are some potential Bachelor of Arts jobs for graduates with a degree in Business Communication:

Public relations specialist: Responsible for managing an organization’s public image and communication with the public, media and stakeholders.

Marketing coordinator: Assists in the development and implementation of marketing campaigns.

Corporate communications manager: Oversees internal and external communication for organizations.

Content writer/strategist: Creates engaging and persuasive content for various platforms such as websites, blogs, social media, and marketing collateral.

Digital marketing specialist: Develop and execute digital marketing campaigns, utilizing various digital platforms and tools to optimize online presence, manage paid advertising, analyze data and improve overall digital marketing strategies.

Media relations specialist: Acts as a liaison between organizations and the media.

Internal communications specialist: Develops internal communication strategies, create employee newsletters, manages intranet platforms and facilitates communication between different departments and levels of the organization.

Event coordinator: Plans and executes various types of events, including conferences, seminars, product launches and corporate functions.

Market research analyst: Collects and analyzes data to provide insights on consumer behavior, market trends and competitor analysis.

Human resources specialist: Human resources specialists with a background in business communication can contribute to various HR functions, including employee communications, training and development programs, recruitment and employee engagement initiatives.

These are just a few examples of the potential career paths for individuals with a BABC. The versatility of the degree allows graduates to apply their skills and knowledge in various roles that require effective communication, strategic thinking and a strong understanding of business dynamics.

How to stand out in the job market

Here are some strategies to help you stand out while looking for Bachelor of Arts in Business Communications jobs:

Emphasize communication skills: Effective communication is a critical skill in the business world, and as a graduate of Business Communications, you have an advantage. Highlight your ability to articulate ideas clearly, both in written and verbal forms. Display your expertise in crafting persuasive messages, creating engaging content and adapting communication strategies to diverse audiences. Emphasize your proficiency in written communication by sharing relevant writing samples and highlighting any coursework that involved strategic messaging, public relations or digital marketing.

Showcase digital proficiency: In today’s digital age, companies rely heavily on online platforms for communication and marketing. Highlight your digital proficiency and familiarity with various communication tools and platforms. Highlight your experience with social media management, content creation, digital advertising or website development. Demonstrate your understanding of analytics and data-driven decision-making to display your ability to measure and optimize communication efforts. Employers value candidates who can navigate the digital landscape and contribute to their organization’s online presence.

Gain practical experience: While your Bachelor of Arts degree provides a solid foundation, practical experience is crucial for standing out in the job market. Seek internships, part-time jobs or freelance opportunities that align with your career goals. These experiences will allow you to apply your skills in real-world scenarios and demonstrate your ability to translate theory into practice. Look for opportunities to work on communication campaigns, develop marketing strategies or handle public relations tasks. Practical experience will not only enhance your resume, but also provide you with valuable insights into your chosen industry.

Build a professional network: Networking plays a vital role in job market success. Attend industry events, join professional associations, and participate in networking activities to connect with professionals in your field. Engage in conversations, seek advice and express genuine interest in others’ work. Building relationships with industry experts can lead to mentorship opportunities, referrals, and even job offers. Additionally, consider reaching out to alumni from your program who are already established in the business communications field. They can provide valuable insights, guidance and potential job leads.

Leverage digital platforms: In today’s digital landscape, online presence is crucial. Utilize platforms like LinkedIn to create a professional profile that highlights your skills, experiences, and accomplishments. Actively engage in industry-specific groups, share relevant articles or insights, and connect with professionals in your desired field. Consider starting a personal blog or website where you can showcase your writing skills, share industry-related content or demonstrate your expertise through thoughtful analysis and commentary. Demonstrating your digital savvy and proactivity will set you apart from other candidates.

With a Bachelor of Arts in Business Communications, graduates possess a powerful combination of business knowledge and strong communication skills. To stand out in the job market, it’s essential to emphasize your communication expertise, showcase your digital proficiency, gain practical experience, build a professional network and leverage digital platforms. Remember to stay proactive, adaptable and continually develop your skills to stay ahead of industry trends and make a lasting impression on potential employers.

Published on July 7, 2023.