Alfred Morris qualified as a Chartered Accountant but then switched to an academic career at Sussex University as a Senior Leverhulme Research Fellow leading a team which undertook international comparative research into University Planning Management and Organization. He was appointed advisor to the UK House of Commons Select Committee on Education, Science and the Arts to assist a major inquiry into the future of higher education. He then returned to his original career - becoming Group Management Accountant of the Arthur Guiness Group - before becoming a Senior Management Consultant with Deloitte Haskins and Sells.
He returned to higher education in his late thirties and became Director (CEO) of the Polytechnic of the South Bank, before appointment as Director of Bristol Polytechnic. He became the first Vice-Chancellor of the University of the West of England, in Bristol.
He has served on: the Higher Education Funding Council for Wales (Chair, Quality Assurance and Audit Committees); the Further Education Funding Council for England; the Higher Education Quality Council; and, the Council for National Academic Awards.
He is a former Associate of Smith and Williamson and holds or has held several non executive directorships, including Bristol and West (Bank of Ireland UK).
He established Higher Education Associates Limited which provides strategic consultancy to an international list of clients which includes: Kaplan; Sterling Partners (USA); Global University Systems; Torchlight; and, Hult International.
His consultancy and related assignments have included appointments as interim ‘turn around’ Vice Chancellor of the University of Wales Lampeter and of London Metropolitan University.
He is Honorary President of Hartpury College and recently became Chair of University Canada West (a ‘for profit’ university in British Columbia).
Alfred Morris holds several honorary degrees and fellowships and received a CBE for services to higher education. He serves as one of Her Majesty’s Deputy Lieutenants for the County of Gloucestershire and is a former High Sheriff of that County. He has appeared in The Sunday Times lists of 'The 500 Most Powerful People in Britain' and 'The Ten Most Powerful People in the South West’. He is a Fellow of the Institute of Chartered Accountants (former Council Member) and of the Royal Statistical Society.