Carla Shore APR FCPRS teaches in UCW’s undergraduate program focusing on communications. She is an award-winning, dynamic public relations specialist and Principal of C-Shore Communications Inc., a full-service public relations consultancy. Her experience includes communications planning, media relations, media training, social media, facilitation, speechwriting and she is particularly adept at plain-language writing. Carla’s career in Ontario and BC has included work with universities, financial institutions, medical companies, school boards, environmental groups, government departments, software companies, large corporations, entrepreneurs, and non-profit groups. She has worked with organizations in education, health, finance, technology, sustainability, consumer products, construction insurance and at all levels of government. She was the Director of Communications for the Cohen Commission of Inquiry into the Decline of the Sockeye Salmon on the Fraser River and Director of Communications for the Vancouver School District. As a volunteer, she served as Chair of Vancouver Farmers Markets and as a director of LOCO BC. She has taught public relations and communications at Kwantlen Polytechnic University and Simon Fraser University. A graduate of Carleton University’s journalism program, she is also currently pursuing an MA in Environmental Education and Communications at Royal Roads University.