Glenn Smith teaches at MBA at University Canada West, as well as lectures on Consumer Behavior at McMaster University. He is a consumer marketing specialist with 30+ years of strategic marketing and implementation experience across a wide range of environments.
Glenn has served as Vice-President of Marketing in Canada for both a leading wine and spirits firm and a major sports and entertainment operation. He has also worked as a Marketing Director and Marketing Manager in the grocery products, confectionery and beauty care sectors. He has been responsible for national product launches, advertising, public relations, consumer promotion and event marketing programs.
Glenn is president of Zeitgeist Marketing Ltd., a marketing consulting company that works with established consumer goods firms to develop and implement plans for start-up companies in the entertainment and online sectors.
Glenn gained his MBA (Marketing) & BA (Social Psychology) from McGill University.