The future of video marketing in the digital age

Sweha Hazari  |  February 12, 2020

The future of video marketing in the digital age

The digital landscape has changed the way we use and view products. Many students prefer to watch a YouTube video explaining the Pythagoras Theorem rather than read a textbook.

We are much more impressed by university videos on Facebook than browsing through the university’s website. In fact, according to Hubspot, 72% of the global audience prefers to learn about a product or a service through videos.

In today’s fast-paced world, marketing videos can be a great way to broadcast the value, relevance and flexibility of a product or a service to the audience. With online learning gaining traction within academia, online learning platforms and universities across the world are recognizing the power of video-marketing to promote their brands.

Whether you are interested in a digital marketing career or are keen to explore a career in online learning, reading this blog can be beneficial for you. It covers benefits of video marketing in promoting online learning and current trends within this field

Benefits of employing video marketing

As one of the fastest-growing forms of marketing, video marketing can bring in great dividends in the field of online learning. There are many benefits of employing this marketing approach for your online education brand.

A recent report by Hubspot shows that videos can promote brand recall. Over 80% of viewers can recall your brand if they have seen your brand video in the last 30 days. Videos are visual and auditory — hence, it is easier for your target audience to remember the content in your video than an article on your website. Videos or YouTube marketing promotes brand recall, which can translate to more leads.

Video marketing can also boost your website’s SEO with potential leads, investors or clients visiting your website to check you out before making a final decision. Therefore, good quality and relevant video content on your website can improve your website’s visibility. It can also improve your click-through rates and enhance your conversion rates. In fact, according to Hubspot, more than 40% of decision makers contact a service provider after watching a branded video.

Current video marketing trends

Videos appeal to users of all electronic devices and this can expand your content’s reach and make it more consumer-focused.

Videos are more engaging and memorable than any other type of content — hence they can be used as a means of storytelling and advertising. This marketing strategy is finding increasing acceptance within the advertising community and has a bright future.

Here are some marketing trends that corroborate the popularity of marketing videos:

  • According to Hubspot, 81% of global businesses use videos as a marketing tool, including universities and educational brands.
  • According to a recent report by Cisco, online videos can constitute up to 82% of the global consumer traffic by 2022.
  • According to a recent survey by Alexa, YouTube is the second most visited website after Google.
  • According to research by Insivia, viewers can retain up to 95% of a message from a video they watched, rather than text they read.

Owing to the accessibility, built-in value and tendency to go viral, videos are a great way of consuming academic or sales content. Video marketing can be a smart way to ensure your online learning brand seems approachable to students and stands out from the rest of the competition.

If you are interested in taking advantage of the boom in the media industry and pursuing a career in marketing videos, then the Bachelor of Arts in Business Communication offered by University of Canada West (UCW) is a great choice. The course provides comprehensive knowledge of media and business. Click here to get more details and to pursue a successful career in video advertising.

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