Why is Salesforce popular in the business world?

Many businesses are expanding globally and this has made markets very competitive. It’s difficult now to grow your business by simply pushing sales or innovating your products.

Businesses are dependent on their existing and prospective clients—hence, having a robust customer relationship management or CRM tool in place can boost your organization. While there are many CRM software tools in the market, the Salesforce platform is one of the premier CRM systems due to its wide range of features.

Salesforce is cloud-based CRM software that can help businesses function efficiently and reduce operational costs by minimizing the management of hardware infrastructure. It can also streamline services from marketing to customer relations.

Salesforce is also popular due to services like creating and tracking marketing campaigns, keeping track of customer issues based on their escalation and resolution levels, visual dashboards and extensive reporting features.

Here are eight important benefits businesses receive when they switch to the Salesforce CRM.

Firstly, this tool is very easy to use. The interface is intuitive and you can easily log in from anywhere in the world, collaborate with colleagues and update any customer data that you require.

Salesforce is also a pioneer in the Software as a Service (SaaS) industry. It is the only CRM tool in the market to offer multiple software, networking and cloud services such as Salesforce Chatter, Service Cloud and Sales Cloud.

Recently, Salesforce also acquired Heroku, an organisation that offers developer tools and support for various programming languages.

Another reason Salesforce is popular is due to its great efficiency in reporting. It includes a number of tools that will make your work easier and save time and money, so you’re able to focus on other business areas. The reporting tools are customizable, enable contract management and offer real time reports and analytical data.

Salesforce also offers flexibility due to its customization services. This means you can add new customer fields or modules, change business workflows or create new sales processes with just a few clicks. The software also offers unparalleled security and cloud solutions for your sales, analytics or marketing teams.

Salesforce is also a multi-tenant platform which allows for simultaneous and automatic updates for all users while their data remains secure. These updates are seamless and can help you optimise your organization’s efficiency. You are also relieved of difficulties in KPI exchanges with other companies if they are Salesforce users too.

The Salesforce platform possesses a well-documented, open and robust Application Programming Interface (API), which can make integration hassle-free.

Another excellent feature of Salesforce is the fact that data collection is automated, meaning it’s error-free which leads to improved customer service.

As more organizations invest in this software, they also need employees who possess the knowledge to make use of Salesforce, and gaining a qualification in this area is the best way to show this. The Bachelor of Arts in Business Communication offered by University Canada West is a great choice as the course only offers contemporary knowledge.

The interdisciplinary program covers the integral aspects of customer relations, CRM software and the essentials of business communication. Click here to learn more about the course.