Certified Digital Marketing Professional

In Partnership With

At UCW, we believe in a future where technology and business are seamlessly integrated. This vision is supported by experts in the field and relevant courses such as the Certified Digital Marketing Professional by the Digital Marketing Institute (DMI).

Who is This For?

• Traditional Marketers and Marketing Executives
• Marketing Managers and Senior Management
• IT Managers
• Small Business Owners
• Career Changers
• Entrepreneurs
• Recent Graduates
• Those responsible for developing or implementing a digital marketing strategy for their organization
• Anyone in marketing or business who wishes to demonstrate proficiency in digital marketing

Why should I earn this certification?

Future-proof your career by gaining the latest and most up-to-date digital marketing skills needed to thrive in today’s ever-evolving digital economy with UCW’s digital marketing course.

By earning DMI certification in digital marketing, you will be prepared to take up a more evolved role in the overall marketing field and ensure you are equipped with the tools and skills needed to create a cohesive, effective online strategy.

After completing this digital marketing course, you will be able to conduct digital research, set business objectives for campaigns, establish, develop and optimize digital strategies. You will learn to create and curate content, manage paid and organic campaigns via various social channels, design effective emails and understand how analytics can be used to illustrate a variety of factors.

This DMI certification in digital marketing is ideal for a wide range of professionals including Marketing Executives, Managers, IT Managers and Senior Management. It is also ideal for small business owners or anyone involved in the planning, implementation or measurement of digital strategies, along with anyone keen to pursue a career in digital marketing. Becoming a Certified Digital Marketing Professional will benefit you regardless of your skills or experience and will empower you to maximize the impact of your marketing through powerful digital tools.

How does the Certified Digital Marketing Professional micro-credential work?

The 10-module (30 hour) micro-credential course is delivered online with intakes throughout the year. Flexible online program delivery means that students can learn at their own pace. Once the program is successfully completed, students qualify to take the Digital Marketing Institute’s Pearson VUE test.

Upon successful completion of the three-hour computer-based examination, candidates are awarded the world’s most widely recognized digital marketing certification – Certified Digital Marketing Professional.

Course Availability

Course intakes are available throughout the year.

Email micro-credentials@ucanwest.ca for more information or to apply.

Key Takeaways:

• Increase your website’s visibility through Search Engine Optimization (SEO) techniques
• Drive qualified traffic to your website through Pay-Per-Click (PPC) advertising
• Execute digital display campaigns
• Capture, segment and manage subscribers to plan and execute a successful email marketing campaign
• Use suitable social media channels to grow and engage an audience
• Measure and optimize social media campaigns
• Leverage mobile marketing for its micro-targeting advantages
• Analyze and optimize your overall digital marketing activity
• Create a formal digital marketing plan for your business

What will I accomplish?

Upon successful completion of a 3-hour computer-based examination, candidates will be awarded the world’s most widely recognized digital marketing certification.

Certified professionals will gain the confidence needed to create and steer a revenue-generating digital marketing strategy for companies of any size. An internationally recognised certified professional badge will be available for you to display upon on your LinkedIn profile, whilst you will also gain access to the MyDMI membership platform to maintain your skills, network and gain valuable CPD points.

There are ten modules in this program:

Pearson Vue Exam

DMI uses the Pearson VUE test centre network which has over 5,200 centres in 180 countries.
This means that you can take your exam anywhere in the world and that the experience stays consistent and high quality for everyone.

About the Digital Marketing Institute

A digital specialist, The Digital Marketing Institute offers the most widely taught set of certification standards in digital marketing and selling for learners, educators and industry. With 100,000 members across the globe, the Digital Marketing Institute have trained more professionals to a single education standard than any other certification body.

All Digital Marketing Institute certifications are reviewed and validated by the esteemed Industry Advisory Council (IAC), comprised of the world’s largest and most influential brands.

The Council works to set the skills agenda and address the global digital skills shortage. By providing expert review and recommendations on a regular basis, the IAC ensures that each certification is designed and refreshed to equip professionals with the latest and most in-demand digital skills needed to thrive in today’s digitally driven economy.

Armed with a Digital Marketing Institute certification, graduates gain the digital knowledge and skills to drive success in their career and organization.

Visit DMI’s website at digitalmarketinginstitute.com

Industry Advisory Council

The Industry Advisory Council (IAC) represents the world’s largest and most influential brands. A digital powerhouse, the Industry Advisory Council contributes to the development of internationally recognized standards supporting digital marketing and digital selling education for individuals, educators and organizations.

Meeting on a bi-yearly basis, Council members work with the Digital Marketing Institute to define the skills agenda and address the global digital skills shortage. Through review and discussion of syllabi, the Council ensures that Digital Marketing Institute certifications are aligned with the digital economy’s most in-demand digital needs and skillsets.

The IAC has an independent chair and members from the digital industry, educators, employers, recruitment specialists and policy makers.

The Industry Advisory Council includes experts from:

How to Apply:

For more information about the Certified Digital Marketing Professional or to register email micro‑credentials@ucanwest.ca.