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Bachelor of Arts in Business Communication

The Bachelor of Arts in Business Communication (BA) is an interdisciplinary program that will develop your knowledge of media, cultural studies and business alongside theoretical and practical skills. The communication methods learnt and media training students get throughout this course are relevant to careers in professional writing, journalism, public relations, communications, and advertising.

Graduates of the BA program will be able to:

  • Learn to evaluate and integrate all types of business communication.
  • Demonstrate research techniques and methodologies.
  • Create ethically and legally sound content for a variety of markets.
  • Integrate media and content to communicate persuasively to specific audiences.
  • Apply communication methods to business problems and contexts.

Class Profile

UCW is home to students from many different countries around the globe. Communicating with fellow students and sharing experiences can further enhance your learning experience.

Learning Methods

The BA program focuses on many different forms of media. There is a strong focus on how media and communications function in the contemporary business world.

  • Lectures and class discussions
  • Studying academic literature
  • Analysis of case studies
  • Practical team tasks

Key Facts

Full-time Tuition Fees (Domestic):

$7,632 (Year 1 to 3)
$2,544 (Year 4)

Full-time Tuition Fees (International):

$18,900 (Year 1 to 3)
$6,300 (Year 4)

Program Tuition Fees:

$25,440* (Domestic)
$63,000 (International)
*10% discount applies for Canadian Forces members and veterans

Intakes:

Fall (October), Winter (January), Spring (April), Summer (July)

Delivery:

On-Campus
Also Available Online

Testimonials

International Students at UCW
 
Our Experienced Faculty
 

Course Structure

The Bachelor of Arts in Business Communication (BA) program is an interdisciplinary set of courses designed to provide core skills in writing, communication, research, and team performance. There is also a focus on the understanding of media and communications and how they function in the contemporary business world.

Preparatory

SOAR 098 (0) - Student Orientation and Academic Readiness

Through this orientation students come to understand their academic expectations, requirements, and rights and responsibilities at University Canada West. Students will learn how to access the university services and systems that they need to be successful in their studies. Orientation includes practices of information literacy, academic integrity, critical thinking, and academic writing. All students will be assessed for academic writing proficiency. 

Tier 1 University Foundation

Tier 1 courses are your entry into the BA program. They establish the basic university skills of research and writing whilst introducing you to the knowledge needed for each program. The instructors of these courses know they are your entry point and work hard on all the basics to ensure you successfully complete your degree.

ANTH 102 - Introduction to Anthropology

Human societies and cultures are complex webs of symbolic relation. This course explores the way human beings use language, economic and political organization, family and kinship, and ritual and belief systems in the context of social change. Students will come to understand the way symbols work in human relationships. 

BUSI 100 - Introduction to Business

Business is one of the fundamental units of society. Students will study different forms of business organization, primary organizational structures, different operational divisions, business processes, how businesses are financed, business and risk, corporate responsibilities to shareholders and employees. They will also examine typical business functions and the role of managers in production, marketing, human resources, accounting and finance in a Canadian context including a consideration of Canadian business law and ethics.

COMM 102 - Mass Media and Society

Contemporary culture is developed and transmitted through mass communication. This course is an overview of mass communication's role in society, with discussion of media institutions, theories, practices, professional fields, and the effects on society, groups and individuals. Students will learn to observe and critique the impact of mass communications on society.

ECOL 100 - Introduction to Ecology

An introduction to principles of ecology: biotic and abiotic conditions, population, community and ecosystem structure, human impacts on these systems, and basic concepts of conservation and preservation of ecosystems.

ENGL 100 - Academic Writing

In order to succeed in an academic environment, students must be able to communicate effectively in writing. Students will learn to apply principles of rhetoric and critical thinking to readings drawn from a variety of academic disciplines. They will learn to read closely and analyze different types of essays (e.g. narrative, expository, cause and effect, comparison and contrast, persuasive) in terms of how each best engages different types of audiences and contexts. They will develop sound writing skills through a recursive approach that employs pre-writing, drafting, revising, editing and proofreading. Practice with essential research strategies will complete the course. This is a writing intensive course and must be taken in a student’s first 24 credit hours of study.

ENGL 105 - Contemporary Literature: Drama and Narrative

Literature is a window into human reality through the imagination. This course is an introduction to contemporary drama and the novel, including screenplays and works by Canadian authors. Students will learn to interpret a range of works in terms of theme, plot, character, and context. This is a writing intensive course.

MATH 101 - Foundation Mathematics

Students will learn methods, procedures and applications of business mathematics, including the mathematics of merchandising, simple interest, and compound interest. Applications include discounts and mark-ups, cost-volume-profit, short-term and long-term loans, credit card debt, savings and payment plan annuities, mortgages, bonds and investment decisions. Must be taken in a student’s first 24 credit hours of study.

PHIL 102 - Moral Philosophy

Every decision has an ethical and moral component. This course explores prominent theoretical approaches to ethics that attempt to answer questions about the morality of human conduct. Students will develop critical skills of analysis that enable them to identify differing applications of ethics and the cultural sources of morality.

PSYC 100 - Fundamentals of Psychology

An introduction to psychology emphasizing basic principles of the biological bases of behaviour, research methods, motivation, and emotion. Other topics may include consciousness, memory, and personality.

Tier 1 BA students are also required to take ONE elective from the Tier 1 and Tier 2 elective pool.

Tier 2 Disciplinary Foundation

Our Tier 2 courses are more advanced than the level of study during Tier 1. Expect to find the standards more rigorous and the work more intense. These courses are taken concurrently with your Tier 3 courses.

BUSI 201 - Business Environment

Businesses function in social contexts that include many interests. This course introduces students to the marketplace and the many forces and interest groups that influence the outcome of business or organizational activity. These include government policies, globalization, and ecological issues. Students will learn to assess stakeholder interests and identify ethical issues. 

COMM 200 - Communications Theory

There are many perspectives on the nature of communication and how it functions in human groups and organizations. This course is a survey of contemporary social, scientific, and humanistic theories of mediated communication. Students will learn various theories of communication and their relationship with society.

COMM 205 - Writing for the Media

Writing for the mass media requires sensitivity to the needs of the specific media including style, timing, and verification. This course introduces students to the process and practice of writing for various mass media channels. Discussion of rights and responsibilities of the public communicator. Students will develop sample materials for a variety of media forms. 

COMM 207 - Visual Communications in Mass Media

Images are one of the building blocks of human communication. This course explores the theory and application of visual communication in newspapers, magazines, video, advertising, and public relations. Students will develop a critical appreciation for the impact of visual images in communicating messages. 

MRKT 201 - Marketing Management

Marketing is one of the fundamentals of all businesses. Students will learn the fundamentals of marketing and will explore the relationships between companies, their customers, and their competition. They will examine concepts that are integral to the field of marketing including marketing environment, customer behaviour, marketing research, product analysis, distribution, pricing and promotion strategies. They will apply these concepts in solving marketing problems. 

ORGB 201 - Organizational Behaviour

Organizations have distinct characteristics based on their culture, composition, and history. Students will learn how the behaviour of individuals and groups in work environments affect performance and the dynamics of organizational relationships. Topics will include individual attributes, motivational theories and strategies, group dynamics and change management. Diversity, cross-cultural issues and ethical conduct in organizations will also be examined.

COMM 203 - Information Gathering

The information used to develop communications materials comes from many sources. Students will research and evaluate information from print and electronic records, databases, and interviews. The course examines issues relating to how information is gathered, stored, retrieved, and disseminated. Students will engage in creative and critical thinking when finding and evaluating information. 

MATH 200 - Statistics

Students will learn statistical concepts, methods and procedures used in business, including descriptive statistics--graphics and numerical presentations, probability theory, sampling, estimation, hypothesis testing and linear regression. The use of statistical software applications will form part of the course. Students will be expected to know, or to acquire on their own, basic Excel skills. 

Tier 2 BA students are also required to take ONE elective from Tier 1 and Tier 2 elective pool.

Tier 3 Disciplinary Applications

Tier 3 courses develop your core skills and understanding in business. Taught by instructors who are both experts in their fields and experienced professionals, you will acquire the knowledge necessary to make you an excellent practitioner in the media and communications field.

COMM 304 - Social Media

Social media are emerging as a pervasive and powerful communications medium. The course will assess developments in social media within existing communication theories and practical applications. Emphasis will be placed on the impacts of social media on journalism, politics and identity, community and business contexts. Students will perform critical analysis of blogs, twitter, content communities, social networking sites and other social media tools. 

COMM 308 - Legal and Ethical Issues in Mass Media

The mass media function within legal frameworks that control the flow of information. This course explores media law in relation to ethical, political and economic consequences. Students will examine issues of ownership and access to information, free speech, pornography, privacy, libel, copyright, journalistic privilege, advertising, access to public records. Students will develop skills of critical analysis related to the legal implications of information flow. 

COMM 310 - Technical Writing and Business Communications

Many organizations require highly technical communication. This course explores the theory and practice of technical writing in a corporate context. Topics include specification articulation, technical documents and manuals, communicating policies and procedures, corporate communication standards, signage, and internal communications protocols. Students will develop the skills of concise organization and communication of technical business information as well as negotiating communication project specifications.

COMM 312 - Professional Communications –Written and Oral

Communication is a leadership skill. With an emphasis on interpersonal relations, team-building, and leadership, students will learn to develop, manage, and deliver complex communication products designed for diverse audiences and contexts. They will become familiar with the theories, principles, and practices for designing, developing, and delivering both individual and collaborative projects. Coursework will include the research and writing of correspondence, reports, proposals, project plans, social media communications, and technical descriptions as well as the preparation and performance of oral presentations.

POLI 301 - Media and Government

Governments rely upon the mass media in the development and application of public policy. This course explores media roles in reporting and assessing the workings of legislative and administrative bodies. It also discusses the government’s roles in regulating and monitoring media practices. Students will come to an understanding of how media and government depend upon each other.

PUBR 300 - Public Relations in Practice and Theory

Public relations is an important component of organizational life. This course examines theories, processes, and techniques involved in planning and implementing programs designed to influence public opinion and behaviour through socially responsible performance and mutually satisfactory communication. Students will apply the basic principles of public relations through case studies. 

RSCH 300 - Research Methodology

An examination of research methodologies including attributes of a good research topic, critical literature reviews, formulating the research design, primary vs. secondary data, research ethics and writing and presenting results.

Tier 3 BA students are also required to take THREE electives from the Tier 3 and Tier 4 elective pool.

Tier 4 Integrative Applications

Tier 4 courses are the final step in your program. They provide the opportunity to integrate and refine your knowledge. You will complete your program alongside your research project. This allows you to put your energies into a project of your choice that highlights the depth of your education.

COMM 410 - Communication Strategy

Communications is a key part of social, organizational and personal change. In this course students will identify a target of collective change such as environment issues, governmental laws, community action, or business operations and use semiotic theory to develop a communications plan for managing social or organizational change in the context of issues of stakeholders and social responsibility. 

COMM 497 - Communication Capstone 1

Communications professionals must carry out effective research on behalf of an organization. Students will outline and research the media and communications components of a significant project or program related to organizational strategy. This will be a team-based exercise and ill produce an exhaustive report of the current status of business issues relevant to the project or program. Teams will produce and present a professional quality research report. This course is normally completed in a student’s second last term.

COMM 498 - Communication Capstone 2

Proposals are the basis of organizational development, from business plans to operational plans to sales. To demonstrate program competence, students will craft and present a proposal for a significant project or program in a communications related area of a new or existing business including relevant budgets and operations plans. This course is normally completed in a student’s last term.

Tier 4 BA students are also required to take SEVEN electives from the Tier 3 and Tier 4 elective pool, TWO of which must be 400 level Communication courses.

Entry Requirements

  • Canadian High School (Grade 12) diploma or equivalent with an overall average of C or better (2.0 on a 4.33 scale)

OR

  • Twenty-one (21) years of age or older and out of high school for at least two years, and
  • Documented success through academic, professional or volunteer activities

AND

  • IELTS - 6.5 or better with a minimum of 6.0 in the writing band, or equivalent (for students whose first language is not English)

You can complete the English pathway courses (University Access Program) in order to meet the English proficiency requirements of the Bachelor of Arts in Business Communication program.  

University Access Program Full Entry Requirements

Tuition Fees

 DomesticInternational
Number of courses 40 40
Cost per course $636 $1,575
Total Tuition Fees $25,440* $63,000
Full-time Tuition Fees $7,632 (Year 1 to 3)
$2,544 (Year 4)
$18,900 (Year 1 to 3)
$6,300 (Year 4)

* 10% discount for Canadian forces members and veterans

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Key Facts

Full-time Tuition Fees (Domestic):

$7,632 (Year 1 to 3)
$2,544 (Year 4)

Full-time Tuition Fees (International):

$18,900 (Year 1 to 3)
$6,300 (Year 4)

Program Tuition Fees:

$25,440* (Domestic)
$63,000 (International)
*10% discount applies for Canadian Forces members and veterans

Intakes:

Fall (October), Winter (January), Spring (April), Summer (July)

Delivery:

On-Campus
Also Available Online